This study assessed the consumer preference and perception of exotic vegetables via cabbage, cucumber, watermelon, lettuce and spring onion among consumers in Ibadan, Oyo state. Data collected were analyzed using descriptive statistics and regression model. The mean age respondent was 38 years with a mean monthly income of #36,570 per month. The consumers cut across occupational groups and educational levels. Although 76% had higher education and majorities are married, about 66% of respondents claimed that it was the mother that purchased and made decision concerning the consumption of exotic vegetables. Based on the result of the survey, the preference for the vegetables was in order watermelon>cabbage>cucumber>lettuce>spring onion. The respondents reported that water melon was readily available, tastier and easy to prepare. Water melon was the most abundant vegetable in the area investigated. The result of the regression model showed that age, gender, occupational level, educational level (P<0.05) were the significant socio economic variables affecting consumers preference for the exotic vegetables. It is recommended that awareness should be created on the existence and nutritional importance of the other vegetables; as this will enhance their consumption with more farmers encourage to go into production.